The first place a new idea lands is on my “Brain Dump” list. So how do you go about using Evernote to turn ideas into reality? I use a fairly simple 3-step system to store, organize, and act on the whims of my businessman’s brain.Įvernote allows you to create multiple “notebooks” with which you can categorize different texts, links, web pages, images, and in this case, thoughts. The mobility means that no matter where I am or what I’m doing, short of giving a keynote address or delivering a baby in the back of a cab, I never have to worry about forgetting an idea. Evernote is accessible on laptops, desktops, phones and tablets. Rather than trusting in my flawed human brain to store my best ideas, I reach for the nearest connected device and open the app. It’s just that kind of blog, friends: honest. Nobody is paying me to say that, any more than Google pays me to recommend using Docs or Apple pays me to use iTunes. It’s been my experience that Evernote is invaluable for turning thoughts into results. My job here is to muse as honestly as possible about business, based on personal experience. It’s called Evernote.īefore you get the impression that this is an advertisement, it’s not. Fortunately, technology has given us a solution to the problem of idea neglect. It’s hard to start implementing your latest stroke of brilliance when you’re on the subway or at your bi-weekly chest-waxing (right, fellas?). Plus, great ideas come at the weirdest times. It’s not our fault, per se the human mind tends to generate far too much thought to be actionable. I’m of the opinion that an idea is a terrible thing to waste. Chances are, for each one you’ve remembered, you’ve forgotten a few. Ask yourself (and answer honestly) how many times you’ve thought of a potentially great idea, and ultimately done nothing with it. The reason most people aren’t entrepreneurs is because most people end up leaving ideas-even really good ones-exactly where they found them: in their head. The light bulb comes on, a brief internal conversation ensues, and then…well, that’s usually it.
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